I was challenged to reimagine the St. Louis Community College sports team, The Archers. I chose to rebrand the team as The Regals and combine elements of St. Louis's French roots with the present day.

French crowns from the 18th century inspired the logo design. The fleur-de-lis on the front of the crown was custom designed to capture the symbol's classic form, while the side petals allude to the present, resembling the iconic Gateway Arch. Blue and gold colors were selected to evoke royalty, while the coral color was chosen to activate the design with a fresh, energizing feel.